WITH THE Olympics in full swing, Red Tractor Assured farmers almost two weeks in to their challenge of feeding around 23,900 athletes and team officials, 20,600 broadcasters and press and over 9 million visitors.
Following LOCOG’s decision to make Red Tractor food an essential ingredient for the Olympic Games, Red Tractor launched ‘Team RT’ the farming equivalent of Team GB. In the build-up to the torch relay, Red Tractor farmers showcased their role in the Olympics by hosting farm visits across the country to illustrate the route of British food from farm to Olympic venue.
Across the London 2012 Games LOCOG estimate that the athletes and visitors will eat 25,000 loaves of bread, more than 100 tonnes of meat, 31 tonnes of poultry items, 75,000 litres of milk and 21 tonnes of cheese.
Next month will see Footprint Forum down on the farm, with a unique event to showcase farming innovation. Septembers magazine will also include a feature on agriculture in 2062 as it marks the 50th anniversary of the publication of the book Silent Spring.