An Unique wedding dress inspired by the Royal Wedding and made entirely from disposable paper cups for Footprint Awards 2011 has won leading packaging and disposables manufacturer, Huhtamaki, the prestigious Foodservice Packaging Association (FPA) Marketing Award at the annual FPA Awards Dinner.
Specially commissioned by Huhtamaki and Organisers of the Footprint Awards, the bespoke bridal cup dress made entirely from Huhtamaki BioWare paper cold cups was designed and created by Julia Roebuck to support Huhtamakis on-going promotion of the positive benefits of foodservice packaging and disposable products.
Speaking of the win, Linda Salt, UK Foodservice Marketing Manager, Huhtamaki Ltd. made the following comment:
Winning the FPA Marketing Award 2012 with the bridal cup dress is a great achievement for Huhtamaki and Im absolutely delighted! The dress was commissioned as a thought-provoking, fun take on the importance of recycling an issue which is somewhat out of the hands of the packaging manufacturers but which needs to be encouraged and supported by the operators themselves in order to satisfy consumer expectations.
The dress perfectly reflected the credentials of both BioWare and the Footprint Awards, and was created at exactly the right time a time when Huhtamaki was supporting a brand new industry Awards scheme and when the whole country was wrapped up in the excitement of the Royal Wedding. Not only did the dress highlight the importance of recycling, but it took pride of place on stage at the Footprint Awards Dinner; providing Huhtamaki with a branded presence at an evening attended by senior operations and environmental employees from the majority of the UKs major contract caterers.
The FPA Marketing Award recognises the best-planned, implemented and effective marketing campaign amongst FPA members. Judges were impressed by the creativity and originality of the Huhtamaki bridal cup dress, as well as the fact that the concept positively promoted single-use foodservice packaging.