AGRICULTURE MINISTER Jim Paice has teamed up with a group of all female farmers to help launch this years Great British Beef Week (GBBW) at Westminster.
Now in its second year, GBBW is organised by Ladies in Beef an organisation formed to help promote and drive awareness of the quality and versatility of British beef to consumers.
The aim of GBBW is to ensure more Red Tractor assured British beef is on menus. This years campaign will run from 23 to 30 April.
This year, Ladies in Beef are on a mission to raise funds for the national Help for Heroes charity which aims to provide better facilities for British servicemen and women wounded in action.
There has again been widespread support across the industry from livestock markets to independent butchers.
Agriculture Minister Jim Paice said: With the worlds population growing fast, Britains got huge opportunities to export our high quality beef and breeding stock to the world.
I fully support the valuable work being done by Ladies in Beef to generate growth in the industry, which will go hand in hand with all the work this Government is doing to rebuild confidence and respect for British farming.