IGD has launched a new guide to help improve the consistency of information that food companies provide on nutritional labels.
Almost one in two shoppers (46%) think front-of-pack labels are too difficult to read. However, 45% would like to learn more to help them make healthier food choices.
The guide therefore contains simple messages and images that tackle areas of confusion, including reference intakes (or guideline daily amounts), calories, portion size information and interpreting the colour coding.
Aldi, Asda, Brakes, Compass, Kingsmill, Morrisons, Musgrave, Nestlé UK, Premier Foods, Sainsbury’s, Tesco and Waitrose have all committed to “spreading the messages” in the guide.
However, critics have long argued of the need for a consistent, mandatory labelling regime. The UK government has said it will look at “clearer visual labelling” once the country leaves the European Union.