‘The Future of Farm Animal Welfare in Foodservice in association with McDonald’s
October 24 @ 3:00 pm - 6:00 pm
In a Mintel consumer study back in 2015, three quarters of the sample (74%) agreed with the assertion that “meat coming from animals which are looked after well is among the top issues that make a food company ethical”. With that in mind, it is remarkable that, whereas much of the high street has taken steps to make animal welfare integral to procurement, foodservice still has some catching up to do.
According to the more recent Business Benchmark on Farm Animal Welfare report from March 2017, “Increasingly, companies describe farm animal welfare in terms of the opportunities – financial and reputational – that can be delivered”.
The report (which also included retailers, manufacturers and producers) went on to say that the food sector’s score was impacted by some B2B firms that have less proximity to the public or that trade under multiple service brands. These, the report said, “scored significantly worse” with the average score of these companies being “approximately half that of the other sectors covered by the benchmark”.
Since these reports, it is clear that much is happening in the foodservice sector, particularly in the area of cage-free eggs, as various high profile catering organisations take on board that animal welfare is now regarded as a key criteria and adapt their sourcing policy accordingly. But those organisations represent only part of the picture and there is a long way to go to embed this focus across the overall foodservice market.
It is in this context that Footprint Forum meets to debate ‘The Future of Farm Animal Welfare in Foodservice’ in association with McDonald’s on 24th October 2017. We will assess the status quo - the what, the why and the wherefore - and look to the future of food from an animal welfare perspective. We will look at the areas where the Footprint Forum members are able to effect change and what is commercially achievable.
Speakers and panellists will be announced shortly.