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Compass Designed With Health In Mind Report Launch
May 3, 2017 @ 3:30 pm - 5:00 pm
A psychological approach to helping consumers make healthier choices in foodservice.
Footprint Intelligence was commissioned to conduct a piece of independent research on
how to use the psychology of healthier eating to encourage consumers to eat more healthily in foodservice by Compass Group UK & Ireland. The research for this report comprised of a mix of desk-based research and semi-structured interviews with foodservice experts and psychologists, as well as other opinion leaders linked to industry. In total, over 60 experts were interviewed. See list at the back for those who were happy to be credited. An industry focus group also brought operators, producers and pressure groups together to debate the issues. Footprint Intelligence is indebted to the industry experts who generously gave their time and insights for interviews and the focus group.