In 2007 Tesco launched what it called a “revolution in green consumption” which would see all its 70,000 products go through carbon footprint analysis and receive an accompanying carbon label. Five years and 500 labels on, the project has been ditched. Reports suggested the supermarket had become frustrated by the lack of activity among [...]
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No surprise that Tesco ditches carbon label
By David Burrows on February 4, 2012
Published in: Comment, News, News Analysis and tagged Carbon Trust, Tesco.
When he launched a project to label all 70,000 products in his supermarket’s portfolio, Sir Terry Leahy was undaunted by the task: “Many of those people who talk about the need for a carbon currency say it is too complicated to develop; that it will take years. However, at Tesco, we believe in action, in [...]